![]() You can configure receipt printers to print anything, but you need to consider physical restraints like the roll width and black and white printing. Modern-day receipts are highly customizable. In general, receipts are great for post-purchase marketing. You can offer related products to boost cross-sales, request feedback, or promote your loyalty program. Using receipts to promote activities that increase retention and generate additional revenue makes sense. They are already there, handing you money. You don’t have to figure out how to bring them to the shop. You don’t have to guess what information channels your customers are using. It means that your conversion effort has already paid off. With receipt marketing, you are targeting people who are already your customers. ![]() Let’s share a few words about each of the advantages. We want to explain why receipt marketing can be good for your business. We don’t aim at rating the benefits precisely. Note that we didn’t order the list above by importance. Here’s an outline of the eight benefits of using receipt marketing: Issuing receipts is mandatory, and the marginal costs for customizing your receipts are low. ![]() Receipt marketing is an excellent idea because it’s so accessible and affordable. Why is receipt marketing a good idea for your business? Receipts eliminate a lot of guesswork because it’s obvious who the customers are and what they expect. This context makes receipts unique compared to other marketing channels, where businesses struggle to identify and reach out to the right people at the right time. I.e., it’s not like cold calling advertising. Receipts can be an effective medium because you hand them directly to the customer when they expect to receive them. If done correctly, your customers will notice the message because they expect the receipt and receive it straight after purchasing. You can use defined space on your paper slips or digital receipts to place relevant promotional content. A transaction happens, you issue a receipt, and your customer can either throw it away or keep it for future use, which creates an excellent opportunity to make sure this customer comes back. It is a good option for any business because, legally, every transaction has to be documented in most countries. It’s also known as register tape advertising because it started on paper slips. With receipt marketing, you can use receipts as a medium to deliver promotional messages. Start your free trial to test PassKit and see if it is a good fit for your business.īefore we take a deep dive into the rest of the article, let’s first explain receipt marketing and how it helps your overall marketing efforts. We will even show you how you can try it for yourself today. PassKit helps companies turn plastic loyalty cards and paper coupons into digital passes that customers can store in the mobile wallets they trust. We will also share how businesses leverage receipts to get into customers’ smartphones – using digital loyalty solutions such as PassKit. In this article, we will cover the use of receipt marketing for promoting loyalty programs. Receipt marketing is good for promoting many activities, such as loyalty programs, surveys, cross-sales, special offers and deals, to name a few. It has a lot to do with the advent of digital receipts for online purchases, but paper receipts can contain marketing messages too. In the early 21st century, receipts turned from boring, frequently thrown away paper slips to a powerful marketing tool that customers engage with. Retailers require proof of purchase for most post-purchase services, such as product return or refund, replacement, and repair. Receipts nowadays also help consumers exercise their rights. Customers had proof they had paid for the goods before leaving the store. Retailers had their turnover registered and ready for reporting. For a long time, receipts were merely a means for confirming transactions.
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